Lifecycle Marketing Manager

Job Details

Job Location

Support Office - Johns Creek, GA

Remote Type

Fully Remote

Position Type

Full Time

Education Level

Completed Bachelor's Degree or higher

Salary Range

$110000.00 - $130000.00 Salary

Job Category

Marketing

Description

About the Role

C2 Education seeks a data-driven, collaborative, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.

Key Responsibilities

• Design and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journey
• Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunities
• Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage
• Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
• Direct and manage agency partners in the delivery of high-performing email / CRM campaigns, moving prospects and customers through acquisition and retention funnels
• Analyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement
• Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
• Develop robust segmentation models to personalize outreach and maximize engagement effectiveness
• Execute ongoing A / B testing of marketing campaigns and journey touchpoints to improve performance and inform strategy
• Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goals

Qualifications

Qualifications

What Success Looks Like