Sr Manager, Performance Marketing

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TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health, and well-being, giving kids everywhere the gift of better tomorrows.

About the Role :

The Senior Manager, Performance (Digital) Marketing leads acquisition-focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social, paid search, and affiliates. This role is responsible for new customer growth and achieving ROAS and revenue goals through efficient scaling of significant paid media budgets. The role involves leading acquisition strategy and execution through a data-intensive test and learn framework, and managing external platform and agency partners to support in reaching program objectives.

The Impact You'll Make :

• Lead paid social planning and execution : define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization in conjunction with agency partners.
• Lead paid search / shopping strategy and execution : define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization in conjunction with agency partners.
• Lead affiliate, retargeting, CTV, and emerging media channel strategy and execution : define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization.
• Lead team and agency members towards reaching program objectives.
• Own analytics and reporting across paid media channels working in close collaboration with internal and external partners.
• Oversee creative process across channels, with support from direct reports.
• Test and learn new platforms, initiatives, emerging media; keep abreast of digital marketing trends and opportunities.

What You Bring :

$10M annually).

What We Give :

Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement : TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.

Compensation Range : $135K - $145K

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