Omni Channel Analyst

Job Title: Omni Channel Analyst

Location: Lawrence Township, NJ 08648

Duration: 12 Months (Possible Extension)

Onsite/Hybrid: Hybrid 50%

Work Schedule: Mon Fri, Business Hours

JOB DESCRIPTION:

Top Must Have's

• Min 4 Years exp Data Visualization Tools (Tableau, Power BI)
• Min 4 Years exp with CRM, Web Analytics, Media reporting platforms
• Min 4 Years exp in marketing analytics, digital media reporting, pharma and/or healthcare

Purpose and Scope of the Position:

The Omni channel Analyst is a key member of the Omni channel Strategy Center of Excellence (CoE), reporting to the Director of Omni channel Strategy. This role supports the development, measurement, and optimization of Omni channel marketing strategies across HCP and patient audiences. The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making. This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement.

• Provide analytical and operational support to the Director and broader Omni channel CoE team to inform strategic planning and optimize channel performance.
• Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
• Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
• Apply measurement frameworks and test-and-learn methodologies to inform Omni channel planning and execution.
• Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.

Duties and Responsibilities:

• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omni channel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omni channel decision-making.
• Track and interpret industry benchmarks and internal performance trends to contextualize Client's performance and identify opportunities for improvement.
• Assist in the documentation and sharing of best practices in Omni channel measurement, channel optimization, and reporting across brands and tumor teams.
• Be able to provide ad hoc support to the Director and Brand Teams when needed

Education and Experience:

• Bachelor's degree in business, marketing, analytics, or a related field required; advanced degree preferred.
• 4 6 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
• Experience within the pharmaceutical industry is a must with oncology preferred
• Familiarity with Omni channel marketing and campaign measurement frameworks.
• Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
• Experience with CRM, web analytics, and media reporting platforms preferred.
• Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
• Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.

Working Conditions: Office environment

Physical Demands: Walking, Sitting, Standing