Head of US Marketing - Nephrology Franchise

Head Of Us Marketing Nephrology Franchise

As the Head Of Us Marketing Nephrology Franchise, you will be at the forefront of shaping the brand strategy for our nephrology assets, preparing for potential launches in AMR, MVI, and IgAN. Reporting directly to the Head Of Us Nephrology Franchise, you will lead and manage both branded and unbranded campaigns targeting transplant, community nephrology, and patient audiences. Your role will involve developing compelling brand positioning and messaging in collaboration with global teams, translating these into tactical plans for the US market, and measuring success against key performance metrics. Additionally, you will serve as a core member of the Us Nephrology Launch Operating Team, aligning US priorities with global strategies and ensuring effective collaboration across teams. You will also focus on building a high-performing Us Marketing team, fostering a culture of collaboration, ownership, and accountability to achieve business objectives.

What You'll Do :

• Build and expand the Us Nephrology marketing team, starting with 4 direct reports in 2026.
• Establish strategic direction and drive performance across the team.
• Lead strategic planning processes, including Long-Range Planning and Annual Brand Plan.
• Act as a core member of the Us Launch Operating Team to set strategic direction.
• Represent the Us on the Global Commercial team to align global and Us plans.
• Develop and execute an unbranded disease state education campaign for AMR and MVI.
• Partner with Global Commercial and Medical to align campaign strategies.
• Drive insights generation on market segments with the Us Nephrology Insights Lead.
• Manage the Us Nephrology Brand budget in partnership with Finance.

Who You Are :

You are a dynamic, hands-on leader who thrives in integrating cross-functional considerations into strategic initiatives and team decisions. You value learning from diverse perspectives and incorporate these insights into your recommendations. Your Us commercial expertise is instrumental in driving workstreams and communications. You are adept at building relationships and navigating complex, matrixed organizations.

Required Skills :

Preferred Skills :

Additional Information :

The base compensation range for this role is : $261,000.00-$369,000.00. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to :

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.