Retention Marketing Lead

We are seeking a data-driven and creative Senior Retention Marketing Manager to lead our lifecycle and subscription marketing efforts. This role will own the full retention strategy across email and SMS (via Klaviyo), with a focus on driving revenue, increasing customer LTV, and optimizing subscription health. You’ll collaborate closely with growth, product, and creative teams to deliver personalized, high-impact campaigns that build loyalty in a health and wellness–focused brand.

Responsibilities

• Lead retention strategy across Klaviyo email and SMS, including campaign management, segmentation, testing, and optimization.
• Build email and SMS marketing calendars, including concepting and providing copy and design notes for design resources.
• Build, maintain, and update email and SMS marketing flows.
• Own lifecycle and subscription flows, including onboarding, churn prevention, win-backs, replenishment, and cross-sell / upsell journeys.
• Partner directly with Recharge to manage subscription mechanics, dunning communications, and customer experience.
• Analyze retention performance and subscription health metrics; translate insights into actionable strategies that increase CLTV and reduce churn.
• Drive personalization and audience segmentation through advanced data strategies, ensuring campaigns resonate with diverse customer cohorts and using all available information at hand.
• Collaborate with app, data, and web partners to capture customer data to support segmentation and analytic efforts.
• Maintain compliance with SMS / email best practices and privacy regulations.
• Stay ahead of industry trends, particularly within subscription and wellness e-commerce, to identify new retention opportunities.

Requirements

Benefits