Influencer Marketing Associate

Influencer And Creative Marketing Associate

Direct Agents is looking for a detail oriented and collaborative Influencer & Creative Marketing Associate to join our team. This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution. You will work closely with the paid media, creative, and design teams to ensure that all deliverables meet client expectations and industry standards.

This Part-Time, NYC based role, has a starting rate of $20 - $25 / hr depending on experience with potential for Full-Time employment after 6 months.

Key Responsibilities

Source influencers utilizing keywords, competitor insights, and current trends

Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform

Report statistics and present potential influencer partnerships

Ideate and collaborate with influencers to create authentic content that resonates with the target audience

Draft creator briefs for unique influencer campaigns

Keep attention to detail for constant optimization with factors such as hashtags or posting times

Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements

Collaborate with internal design team to provide creators with specific video direction

Organize and track video content submissions for client approval, managing revisions as needed

Perform quality assurance checks on live posts to ensure accuracy and brand alignment

Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings

Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations

Stay updated on the latest industry trends, social media platforms, and top-performing influencer / UGC ads to contribute fresh, creative ideas

Creative Marketing

Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates

Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline

Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients.

Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms.

Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals.

Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery.

Oversee project timelines, ensuring all deliverables meet deadlines and client expectations.

Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities.

Your Background

1-2 years of experience in influencer marketing, social media management, or creative project management.

Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer / UGC content strategies.

Ability to analyze influencer performance data and derive actionable insights.

Exceptional organizational and communication skills.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Familiarity with project management tools and software including (or similar to) Tick, Click up.

Proficiency in Google applications to put together reports, powerpoints and summaries.

A passion for staying on top of industry trends and contributing creative solutions to client challenges.

Experience with influencer platforms like Hypeauditor is a plus.

Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite), is a plus.

Experience in paid media strategy or working with digital marketing teams, is a plus.

Why Direct Agents

Work-Life Balance

4-Day Work Week : Join our innovative pilot program designed for sustained productivity and well-being.

Flexible PTO : Up to 24 days annually based on seniority, plus paid birthdays and volunteer days.

Family Support : Comprehensive paid parental leave and family-friendly policies.

Comprehensive Benefits

Premium Healthcare : Full coverage options including One Medical, KindBody, and mental health support.

Wellness Perks : Citibike membership, fitness reimbursement, and wellness programs.

Community : Dog-friendly office, team events, and an inclusive culture that celebrates diversity.

Modern Tech Setup : MacBook Pro and premium software tools.

Innovation & Growth

AI-Driven Innovation : Harness AI-powered workflows to optimize strategies and drive impactful results.

Future-Forward Tech : Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions.

Career Development : Shape your path through mentorship, training programs, and direct access to leadership.

Industry Impact : Contribute to thought leadership and strategic initiatives that drive agency innovation.

Outstanding Environment

Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity.

Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!