Director, Media Planning and Strategy

Director, Strategy

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

We are looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client's business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position reports directly to the SVP, Strategy.

Responsibilities

Supports as team lead on client's business and oversees all aspects of the assigned LOB(s)

Executes high level strategy and holistic management of the media plan development, implementation, and execution

Leads tactical planning in collaboration with investment counterparts across all channels inclusive of commerce / shopper

Identifies key target insights based on client brief necessary for formulating strategic recommendations

Owns the development of a brief response from start to finish

Collaborate with other agencies / partners on delivering cohesive strategies and tactical recommendations

Steward of brilliant basics and core planning principles across all client deliverables

Responsible for managing projects and resources for subsidiaries / business unit

Maintain an in-depth knowledge of the client business

Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client's objectives

Demonstrate an intimate understanding of how consumers interact with channels and technology

Provide direction, management, and support to direct and indirect reports

Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)

Participation in special projects involving cross department team development

Participate in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field

8+ years of experience in cross-channel media planning; inclusive of commerce / shopper

4+ years of experience managing junior staff

Marketing / advertising agency experience highly preferred

CPG experience is highly preferred

Proven experience and success in presenting plans to clients and influencing top level decisions

Excellent organizational, interpersonal and quantitative / analytical skills

Adept at injecting ideas, innovation and leading industry developments into planning assignments

Detail-oriented and proven ability to thrive in a fast-paced environment

Must be a self-starter, with strong planning and organizational skills

Computer Skills / Software Knowledge : Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R / F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI / GfK, GWI. Understand its capabilities and applications to translate data into actionable insights

Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients / internal groups

Professional presentation, training and client-facing skills

Excellent written / verbal communication, presentation, organizational, interpersonal and analytical skills

Accountability and flexibility with the ability to work in a fast-paced environment

Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication

Able to guide others in defining high level strategy for business unit

Able to manage a budget, control costs, plan and schedule around cost concerns for business unit

Demonstrates an ability to be curious and passionate about our client's business

Positive, team-player attitude

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range : $105,165- $165,485 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.