Consumer Go-To-Market Lead

Consumer Go-To-Market Lead

Microsofts mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

As part of Windows & Device Sales (WDS) organization, Device Partner Sales (DPS) plays a critical role in achieving this mission. We build, market and sell breakthrough AI-powered devices and cloud experiences with partners, including Original Equipment Manufacturers (OEMs), device distribution and reseller channels, Original Design Manufacturers (ODM), and Silicon providers. We work closely with partners and internal business groups to build innovative devices that harness the power of the Microsoft cloud, introduce innovative new AI experiences, and transform how we sell devices and services.

Opportunities in DPS are expansive. We span the entire product lifecycle from incubation, prototyping, and portfolio planning to the device design, and selling them through the Retail, Distribution and Reseller channel, sell-through to their consumer and commercial customers. As a member of our team, you will be part of a growing multi-billion-dollar business, charting new areas of innovation, and contributing to some of the largest global partnerships at Microsoft. You will play a pivotal role in driving the sales and growth of Windows devices and AI services in partnership with the strength of our device partners ecosystem. You will also be part of a people-first culture with values that support a growth mindset, diversity, and inclusion.

The Consumer Go-To-Market Lead role is a high-impact position within Microsofts Device Partner Sales (DPS) organization, responsible for advancing our partnership with a strategic MNAs consumer strategy on a global scale. This individual is responsible for developing and executing go-to-market strategies that drive adoption of Windows, Copilot+ PCs, and Gaming devices, while effectively positioning Microsoft against competitors in the marketplace. The scope of this role encompasses strategic oversight, revenue responsibility, and partner enablement, fostering business growth through comprehensive ecosystem engagement and advocacy for innovation with the MNA global business unit.

Serving as a trusted advisor to both the MNA and internal stakeholders, the Consumer GTM Lead coordinates cross-functional activities, leads transformation projects, and implements co-selling initiatives to maximize reach and results. Success in this role requires operational excellence, robust forecasting abilities, adept investment management, and a commitment to streamlining execution while adhering to Microsofts core values and compliance principles. The ideal candidate excels in dynamic settings, influences strategy using data-driven insights, and actively promotes Microsofts trajectory of innovation throughout the consumer device sector.

This role enables you to :

• Develop trusted-advisor relationships with C-suite executives using a Challenger mindset to align strategic goals and drive growth. Align partner priorities with Microsoft to create beneficial account plans.
• Build and sustain business partnerships, nurture executive connections, and establish credibility through effective relationship management and stakeholder engagement.
• Use business acumen and market insight to manage and prioritize opportunities, analyze dynamics, identify customer needs, qualify prospects, and demonstrate how Microsoft solutions support growth and innovation while tracking industry trends.