Marketing Manager

Marketing Manager

Our client is a renowned luxury residential real estate firm with over 120 offices in premier markets nationwide. Their mission is to deliver an exceptional client experience through best-in-class service, expansive reach, and influential market presence. Their success is the agents, trusted advisors with access to the most reliable data, innovative technology, and continuous education, allowing them to lead with confidence at every stage of the real estate journey. As part of the internal marketing team, you'll have the opportunity to support the agents and elevate the brand through inspired strategy, design, and storytelling.

They have an exciting opportunity available for a dynamic and experienced Marketing Manager to join the Florida Regional Marketing team, in the Sarasota office. This full-time role is critical in enhancing brand presence, agent visibility, and market performance throughout the region. The ideal candidate is both strategic and hands-on an exceptional communicator and collaborator with a passion for luxury branding, real estate, and agent success. Local travel is required to visit these markets. You will serve as the day-to-day marketing partner for agents, guiding them through best practices, tools, and resources while helping bring their unique brands to life. This role requires someone who thrives in a fast-paced environment, is highly organized, and possesses a proactive and solutions-oriented mindset.

Execute the local marketing strategy, aligning with company-wide brand goals and regional business objectives. Organize sponsored branding / special events and handle media negotiations. Serve as the primary marketing contact for local agents, providing high-touch support and strategic recommendations for listing promotion, brand development, and client engagement. Oversee execution of integrated marketing campaigns across print, digital, direct mail, social, and event activations. Collaborate with in-house design teams and cross-functional departments to manage production timelines, approvals, and delivery of agent materials and brand campaigns. Maintain brand integrity and ensure consistency with the firm's visual identity and voice across all materials. Monitor and analyze local market trends and competitive activity, transforming insights into marketing opportunities and agent education. Identify and implement new tools, processes, and efficiencies to improve the agent's marketing experience. Facilitate agent onboarding from a marketing perspective, including training on the company's proprietary platforms and marketing suite. Support event planning and brand activations in-market, including broker open houses, community sponsorships, and office initiatives. Manage and reconcile regional marketing budget in partnership with the Florida Marketing Director.

3+ years of relevant marketing experience, preferably in real estate, luxury, or a client-service-driven industry. Strong understanding of integrated marketing across traditional, digital, social, and experiential channels. Excellent client service orientation with the ability to build trust and rapport with agents and internal stakeholders. Proactive problem-solver and creative thinker with a strong aesthetic sensibility and an eye for luxury branding. Demonstrated project management skills with the ability to handle multiple priorities in a deadline-driven environment. Outstanding communication skills both written and verbal. Proficiency in marketing tools such as Canva, Adobe Creative Suite (InDesign / Photoshop), and Microsoft Office; experience with CRM and email platforms a plus. Bachelor's degree in Marketing, Communications, or a related field preferred. Prior experience developing and managing social media campaigns would be very helpful. If you're a motivated marketing professional who is passionate about brand building, client success, and the luxury real estate space, please apply.