Job Title : Senior Manager - Product marketing
Location : San Bruno, CA - Onsite
Duration : 6 to 12+ Months contract Roles & Responsibilities :
- Translate complex technology and product and engineering documents into compelling marketing materials
- Working tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, customer collateral, quarterly business reviews, and story narratives for new product releases and enhancements focused on product adoption and revenue growth
- Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education
- Develop category insights and case studies for solutions selling and MAP product marketing materials
- Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
- Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages
- Conduct, aggregate, and analyze research into insights and action
- Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
- Partnering with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements
- Help develop thought leadership on market and competitive trends
Minimum Qualifications :
- 5 to 7 years of experience in product marketing. 3+ years in digital advertising or B2B software
- 3+ years of experience in marketing or marketing communications
- Preferred expertise and experience in the adtech, martech and related technology ecosystem including digital media, SaaS, and agencies
- Solid understanding of DSPs, search advertising, API and agency partners, audience targeting, keyword targeting, and optimization leveraged by advertisers and brands
- Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
- Embrace working in a fast paced, continually evolving environment
- Exceptional communication skills in both writing and presentation
- Analytical, a problem solver and data-driven
- Structured and a strategic thinker
- Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Required Skills :
- Product Marketing
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