Senior Director, Integrated Media & Marketing

Senior Director, Integrated Media & Marketing

Location : White Plains, US

The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA's initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA's contributions to New York State.

Responsibilities :

• Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities
• Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA's initiatives and activities to the press and public
• Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA
• Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State
• Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations
• Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation
• Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA
• Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence

Knowledge, Skills and Abilities :

Education, Experience and Certifications :

Physical Requirements :

Approximately 10% travel

The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA / Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race / color, creed / religion, national origin, citizenship or immigration status, age, disability, military status, gender / sex, sexual orientation, gender identity / expression, pregnancy and related conditions, familial / marital status, domestic violence victim status, predisposing genetic characteristics, arrest / criminal conviction record or any other category protected by law. NYPA / Canals will also provide reasonable accommodations during the hiring process related to candidates' disabilities, pregnancy-related conditions, religious observances / practices and / or domestic violence concerns.