Head of Marketing, Waze, Go-to-Market (GTM)

Head Of Marketing, Waze, Go-to-market (Gtm)

Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain. Minimum qualifications : Bachelor's degree or equivalent practical experience. 13 years of experience in product marketing or GTM leadership roles. 5 years of experience with people management. Experience in developing, planning, and executing successful GTM campaigns for consumer-facing products. Experience in multi-channel marketing and communications, including social media, user communications, and paid media.

Preferred qualifications : Master's degree in Marketing, Business Administration, or a related field. 5 years of experience in an executive leadership position, managing direct reports. Experience with community building and engagement strategies for user-generated content platforms. Experience in mapping, navigation, or real-time data industry. Experience with AI-powered features and their market introduction.

About the job : Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth. Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual. The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.