Senior Product Marketing Manager, Group Practices

Overview

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

As a Product Marketer on our Provider team, you'll play an integral role in accelerating growth of our provider products. Reporting directly into Headway’s Senior Manager, Product Marketing, you’ll be responsible for supporting product marketing for our providers, all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable our growth team to market and sell our provider product.

You Will

• Become an expert on our group practice provider product – develop a deep understanding of the market, our competitive landscape, and our customers
• Own group practice positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
• Drive and support provider positioning and messaging (including personas) to elevate the quality of our growth motions
• Partner with our sales and marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and optimize our sales cycle
• You have 5-7+ years of product marketing experience, preferably in health tech with SMB focus
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers
• You have strong track record of driving quantifiable results
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

The expected base pay range for this position is $163,200 - $192,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

We believe a team\'s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, please visit Headway’s careers site.

Headway Custom Demographic Questions

We believe that to build the best startup team, we must build a diverse, equitable and inclusive team. We encourage people from all backgrounds to apply to all roles, and we proactively work to design hiring processes that mitigates bias. To help us track the parity in our candidate pipelines and efficacy of our recruiting efforts, please consider answering the following demographic questions. While completion of this survey is required, you will have the option to select “I don\'t wish to answer” for all questions. Your responses will be used (in aggregate only) to help us identify areas of improvement in our process. Your responses will not be linked to your specific application and will not in any way be used in the hiring decision.

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