Senior Manager, Product Marketing - Measurement & Activation Products

Senior Manager, Product Marketing - Measurement & Activation Products

DoubleVerify (DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

DV is seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV's products spanning activation and measurement solutions for open web and DV Pinnacle, DV's unified service and analytics platform. The Sr. Manager, Product Marketing will collaborate closely with sales and product to develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the programmatic ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Key responsibilities include :

• Develop and execute comprehensive strategies for launching DV products and features for open web and DV Pinnacle
• Ability to manage multiple projects, timelines, and competing priorities effectively.
• Conduct thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy.
• Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs.
• Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals.
• Serve as a subject matter expert and advocate for DV's solutions internally and externally, helping drive the evolution of the product portfolio.

Qualifications include :

The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role based on the qualifications set forth in the job description is between [$145,000 - $190,000]. This role will also be eligible for bonus / commission (as applicable), equity, and benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you're not sure that you check every box, apply anyway!