MAIN JOB OBJECTIVE
The Social Media Creative at fresh will be a key member of the Creative team responsible for driving the brands expression across social platforms. This role will elevate freshs presence and engagement by developing and executing social-first visually compelling and strategically aligned content ensuring our creative storytelling is both brand-building and platform-relevant.
JOB RESPONSIBILITIES
- Spearhead the creation of original and engaging visual content across social media platforms (with a focus on IG) aligning with freshs brand storytelling and overarching social strategy. This includes both campaign launches cultural moments and evergreen content
- Drive digital-native innovation : champion the exploration and implementation of cutting-edge formats and executions to ensure fresh remains at the forefront of social media trends pushing creative boundaries and captivating target audiences
- Collaborate strategically : partner cross-functionally to synchronize Freshs social content creationensuring alignment with brand objectives product priorities and commercial activations to maximize impact
- Elevate brand storytelling through compelling visual narratives and new content franchise approaches
- Maintain visual brand aesthetics and contribute to the creation of a strong visual world for Fresh on social media particularly Instagram ensuring consistency and desirability that builds recognition and resonates with consumers
- Oversee and execute all phases of social-first production from pre-production planning (storyboards shot lists etc.) to post-production (stills filming editing color correction sound design). Collaborate effectively with cross-functional partners to deliver high-quality content
- Develop and implement brand style guidelines and design toolkit : define and create branded style templates for various social media formats (Instagram Stories Reels etc.) to ensure brand cohesiveness and relevance for the different platforms
- Stay ahead of the curve : participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies and ensure fresh maintains a relevant and effective presence in the ever-evolving digital landscape
- Manage and optimize resources : research and engage with content creators providing briefs and art direction for new elevated and compelling creative
What you will learn (and / or achieve) in the first 6 months :
Gain a deep understanding of the brand to effectively drive social media creativity that aligns with global brand expressionsEnhance the brands presence on social media to ensure it aligns with our elevated brand identityManage communication with content creatorsProduce engaging content for social mediaWhat you will achieve in 12 months :
Increase awareness and engagement enhance the brands presence on social media to ensure it aligns with our elevated brand identityDevelop comprehensive style guides to help other markets adapt global guidelines to their local contextShare insights and best practices with the creative team social media trends and the competitive landscapePhysical Requirements :
Continuous standing / walking for an average of 7.5 hours / dayUnpack and lift boxes up to 40 lbsContinuous bending of neck arms torso and legs for an average of 7.5 hours / dayWork in a fragrance filled environmentPhysical contact with clients / customersQualifications : PROFILE
You have :
A minimum of 5 years of experience in content creator roles at agencies studios or in-houseExperience with Photography videography and editingA talent for using visuals to communicate and make people feel somethingBachelors Degree preferred.You can / have :
Strong internet pop and visual cultureImpeccable taste and craftKnowledge of landscape of beauty fashion & lifestyle videoStrong communication skills and ability to take creative direction and bring it to life through social first ideaStrong understanding of frame composition and studio toolsExcellent verbal communication skills and ability to clearly articulate and document a creative conceptAmbition to learn more with a curious mindsetAn out-of-the-box thinker with a Skys the Limit mentalityWell-versed utilization of Adobe Programs (Premiere After Effects Photoshop Illustrator and InDesign)Motion design knowledge is preferredYou are :
Consumer Centric : Build relationships with Consumers through heartfelt generosityAgile : Anticipate and champion changeCollaborative : Communicate and dream with othersGrowth Minded : Seek opportunities that offer the chance to be a curious creatorAccountable : Take ownership of actions and responsibilitiesA Strategic Thinker : Implement new ideas from data and insights to create the unexpectedDriven for Results : A relentless pursuit to achieve business objectives drive revenue and contribute to organizational successOptimistic : Maintain a Skys the Limit mindsetAdditional Information :
WHAT WE OFFER YOU
Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional DevelopmentOpportunities for networking and building relationships with LVMH Community and NetworkOpportunities to join internal communities : DEIB Council Sustainability Champions LVMH Employee Resource GroupsMental Health Support
Free professional consultation referrals and counseling through the Employee Assistance Program (EAP)Free 24 / 7 confidential mental health supportPaid Time Off and Flexibility
Comprehensive paid time off inclusive of Floating Holidays and Summer FridaysTwo fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remoteFertility and Family Planning
Fertility Services Maternity and Newborn Support Adoption and Surrogacy Assistance including cryopreservation when part of fertility treatmentPaid Parental Leave (Inclusive of Maternity Paternity Adoption Surrogacy) at eligibilityTravel & lodging for those who cant access careBack-up dependent Care and TutoringFresh and LVMH Perks and Discounts
Fresh In-Store Discounts and GratisLVMH Group Friends and Family Sales across all divisions within LVMH : Wines and Spirits Watches and Jewelry Perfumes and Cosmetics Fashion and Leather Goods etc.Pre-Tax Commuter Benefits through Wage WorksAdditional Health Club Discounts Sporting / Entertainment Ticket Discounts Insurance Discounts (Pet renters home)Health Care
Medical dental and visionRetirement and Additional Benefits
401k with Company Match Additional Employer Contribution at eligibilityFresh provides equal employment opportunities to all employees and applicants without regard to race color religion religious creed national origin ancestry citizenship sex gender (including gender identity and expression) pregnancy age sexual orientation physical or mental disability medical condition genetic information sexual orientation marital status familial status veteran status or any other legally protected status under applicable federal state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment including discrimination and harassment based on all protected categories.
The salary range for this role is $90000 - $130000 USD.
This role is based in New York City.
All your information will be kept confidential according to EEO guidelines.
Remote Work : No
Employment Type : Full-time
Key Skills
Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary
Experience : years
Vacancy : 1