Marketing Director

Marketing Director

New York Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.

We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.

We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Team

Kepler's Marketing team is responsible for shaping how Kepler shows up in the global marketing industry. This team drives the presence of Kepler as a modern growth partner through thought leadership, content, product and capabilities storytelling, events, media relations, awards, owned channels, and executive presence.

The team's mission is to help generate business growth by elevating the visibility, credibility, and relevance of Kepler in market. This includes communicating Kepler's point of view on the evolving advertising landscape, highlighting innovation across capabilities and products, and reinforcing Kepler's position as a leading organization to work with and work for.

This is a highly collaborative, cross functional team that partners closely with leadership, client teams, product leaders, business development, and PR partners to surface the right stories, shape industry POVs, and activate Kepler's presence across channels and moments that matter.

The Role

The Marketing Director will play a critical role in shaping how Kepler shows up as an innovator in the marketing industry. This is a hands on leadership role for a thought leader who understands the industry, can help formulate compelling points of view, and can translate those perspectives into high impact content, storytelling, executive presence, PR narratives, awards, and moments in market.

This role will not sit in isolation, but will help accelerate Kepler's presence forward by working closely with leadership and cross functional partners to identify what matters internally and externally, shape POVs on Kepler's capabilities and industry shifts, and ensure those stories show up consistently and credibly across channels.

The Marketing Director operates cross-functionally, leads with clarity, and executes with passion for the brand. This is not a delegation-heavy, project management leadership role that merely operates as an executor of senior guidance and priorities. You will personally drive initiatives forward, contribute to content and POV development, push new projects into motion, and lead the team with vision while staying close to the work. As Kepler has seen remarkable success in recent years, you are joining a high-performing marketing team and building on strong momentum to continue elevating Kepler's voice in the industry.

What You Will Do

• Shape and drive Kepler's thought leadership and POVs on the evolving advertising and marketing landscape, including emerging technologies, media, commerce, and modern marketing infrastructure
• Partner closely with leadership and cross functional teams to formulate industry narratives, executive storytelling, and points of view that position Kepler as an innovator
• Lead the development and activation of content across key channels, including reports, POVs, keynote narratives, media stories, awards submissions, and executive thought leadership
• Translate Kepler's products and capabilities into compelling market facing stories that clearly articulate value, differentiation, and relevance
• Drive integrated go to market motions for major launches, reports, and moments in partnership with PR, content, events, business development, and internal stakeholders
• Oversee and actively contribute to marketing outputs across content, PR narratives, awards, events, and executive presence to ensure quality, clarity, and consistency
• Identify high impact opportunities in market and proactively push new initiatives that elevate Kepler's visibility and credibility
• Work closely with client teams to surface strong stories, proof points, and innovations that can be shared externally
• Support the development and mentorship of junior team members while leading key initiatives end to end Help strengthen marketing workflows, collaboration, and integration across PR, content, events, business development, and internal amplification

Desired Skills and Experience

• 8 plus years of experience in marketing leadership roles, ideally within an agency, consultancy, or related professional services environmentExperience leading thought leadership, content, PR narratives, executive storytelling, and market facing communications
• Proven ability to shape industry POVs and translate complex capabilities or offerings into compelling stories
• Experience leading or contributing to go to market motions for products, capabilities, or major launches
• Background in agency marketing, product marketing, or GTM strategy with strong familiarity with the modern advertising and marketing ecosystem
• Experience managing and mentoring teams focused on content, PR, and lead driving communications
• Comfortable operating in ambiguity and building clarity across cross functional stakeholders
• Strong executive presence and the ability to partner with senior leaders and client teams
• Exceptional writing, storytelling, and narrative development skills
• Highly self directed with the ability to manage multiple priorities in a fast paced, collaborative environment

This is not a role for someone who wants to oversee a large, established marketing engine from a distance. You are joining a high performing team with strong momentum and will be expected to be hands on, visible, and actively shaping Kepler's presence in the industry.

Total Compensation:

• Base Salary: $140,000 - $160,000
• Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)
• Target Total Cash: $154,000- $176,000

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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