Program Manager Digital Media

Digital Media Program Manager

Staples is business to business. You're what binds us together.

Our marketing team is charged with an important task sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

We're looking for a strategic and results-driven Digital Media Program Manager to lead the media planning and execution efforts that drive growth for StaplesAdvantage.com. As a member of the Digital Marketing team, you'll play a critical role in orchestrating full-funnel campaigns across digital channels to reach, engage, and convert business customers. This position is ideal for someone with deep digital media experience, operational rigor, and a passion for delivering measurable results in a B2B environment.

In this role, you'll partner closely with marketing, creative, analytics, and agency teams to launch high-impact campaigns across display, social, and programmatic channels. The ideal candidate is a customer-first marketer, analytically sharp, operationally excellent, and naturally collaborative. You're curious, proactive, and driven by performanceand you know how to communicate success in a clear, compelling way.

What you'll be doing:

• Support media strategy and day-to-day execution to support business growth across digital channels like Display, Paid Social, Digital Video, and emerging B2B media channels.
• Plan, launch, and optimize digital campaigns that support business objectives such as lead generation, customer acquisition, account-based marketing (ABM), and sales.
• Partner with internal teams and media agencies to develop, launch, and optimize effective media campaigns.
• Develop robust reporting frameworks to track KPIs and campaign performance across the funnel; deliver actionable insights and regular updates to stakeholders.
• Monitor industry trends and competitor activity, identifying opportunities to improve media strategies and stay ahead of B2B digital marketing best practices.
• May provide guidance on media program best practices and campaign execution.
• May facilitate collaboration across workstreams, promoting accountability and knowledge sharing.

What you bring to the table:

• Strategic, self-starter mindsettakes initiative to solve problems, drive innovation, and uncover new growth opportunities.
• Deep understanding of how media drives business outcomes, with proven experience managing cross-platform paid campaigns (Meta, LinkedIn, Google Ads, DSPs).
• Highly organized and efficient, adept at juggling multiple priorities and meeting tight deadlines.
• Strong analytical skills with keen attention to detail; confident interpreting performance data, spotting trends, and making data-driven decisions.
• Clear and confident communicator, able to translate complex insights into actionable recommendations for both technical and non-technical audiences.
• Experienced in managing vendor/agency relationships and collaborating effectively in both in-house and agency environments.
• Proficient with marketing and analytics tools like Google Analytics, Adobe Analytics, Tableau, and advanced Excel functions (pivot tables, VLOOKUP, data visualization).

What's needed- Basic Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or related field required or relevant work experience.
• 5+ years' experience in digital marketing/media, ideally in a B2B or e-commerce environment.

What's needed- Preferred Qualifications:

• Digital media certifications (e.g., Google Ads, Meta Blueprint, PMP) a plus.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!