Product Marketing Manager Somerville, Massachusetts, United States

Product Marketing Manager

We're quickly growing and super excited for you to join us!

At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed.

Today, Topsort has 5 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that's had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we've gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

Do you enjoy a fast-paced environment? Do you like seeing your work create real-time impact, being part of a rocket ship from the very beginning? Let's do the unimaginable - let's make ads clean and cool again, with AI and modern technology.

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It's a sports team that's hyper focused on winning, collaborative internally, and competitive externally - never the other way around. We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here if it can be done today, we're all about getting it done today.

As a Product Marketing Manager, you'll play a pivotal role in shaping how Topsort's products are positioned, packaged, and brought to market. You'll bridge the gap between product, sales, and customers translating product capabilities into compelling stories that drive demand, adoption, and retention.

This role is ideal for someone who's equal parts strategic thinker and hands-on doer someone who thrives on understanding customer needs, crafting sharp messaging, and executing go-to-market strategies that move the needle.

You will:

• Lead go-to-market planning and execution for new product launches and feature releases, partnering closely with product and sales teams.
• Develop clear, differentiated messaging and positioning that resonates with target audiences across channels.
• Create and maintain high-impact marketing assets from pitch decks and one-pagers to website copy, case studies, and product videos.
• Collaborate with sales to enable customer-facing teams with the right tools and training to win deals.
• Partner with growth and content teams to support full-funnel campaigns that drive awareness and conversion.
• Gather customer and market insights to inform positioning, pricing, and product roadmap decisions.
• Own product marketing KPIs and use data to measure impact and continuously optimize.

What (we think) you need to be successful but we're open to surprises:

• 5+ years of experience in product marketing, ideally in B2B tech, SaaS, or adtech; experience in retail media is a big plus.
• A strong understanding of product lifecycle marketing from launch strategy to post-sales engagement.
• Exceptional communication and storytelling skills, with the ability to simplify complex topics.
• Experience partnering cross-functionally with product, sales, and growth teams.
• A data-informed mindset you're comfortable making decisions based on performance metrics, customer insights, and market trends.
• Strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment.
• Proactive, self-starter attitude you don't wait to be told what to do.
• Fluency in English; other languages are a bonus.
• Willingness to travel occasionally for team offsites, client visits, and industry events.

Why it's awesome to work at Topsort:

• Direct Feedback and Rapid Growth: We work hard, set aggressive goals and execute flawlessly to accomplish them. We give candid feedback, push each other to set higher goals and produce more impact by always thinking "how do we do this faster and better"
• Be part of an elite and collaborative sports team: We believe startup scaleup is just like a team sport. It's been written in our motto since day 1 that we are collaborative internally, competitive externally, and never the other round around. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as a team.
• Intellectual Rigor and Individuality: We were born in the pandemic by Stanford and Harvard alum cofounders who offer remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You'll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.
• Company Offsite and Industry Exposure: Once a year Topsorters get together as a whole and also meet customers and really spend time to get feedback - in person events are a big part of how we build strong relationships and teams.
• Flexible PTO schedule with floating holidays: we encourage Topsorters to take time off and recharge, and respect different cultural norms so offer floating holidays to accommodate the celebrations you'd like.
• Working Equipment and Hubs: our team is global and also centered around hubs, that means you're welcome to create a hybrid work schedule, and encouraged to travel to other hubs to collaborate. We provide working devices of your choice and surprise swags for special events.
• Meditation App, Birthday and Anniversary Celebrations: we like little surprises and remember the key moments to celebrate with you!