Social Media Manager

Social Media Manager at ULTRA

Ultra is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago ---we're just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat "better for you" than Zyn. We make functional performance products that are actively good for you.

The Role

As Social Media Manager at ULTRA, you will be the voice and presence of our brand across Instagram, YouTube, and TikTok. This is a part-time role (2-4 hours per day, including weekends) that requires daily engagement, quick turnarounds, and a deep understanding of how to build community and momentum in real-time.

You'll post multiple times throughout the day, respond to comments, pin top-performing comments, and keep the conversation going across all platforms. You won't just schedule postsyou'll actively manage the community, engage with our audience authentically, and help amplify what's working.

This role requires someone who understands platform nuances, can move fast, and knows how to balance brand voice with real-time responsiveness. You'll work closely with the creative and marketing teams to ensure content is timely, on-brand, and optimized for engagement.

*Note: this role does NOT require content creation (that will be handled by our creative team).

What You'll Own

Daily Social Media Posting

• Post on Instagram, YouTube, and TikTok multiple times daily, ensuring a consistent brand presence across all platforms.
• Adapt posting strategy based on real-time performance, trending topics, and audience engagement.
• Ensure all posts align with ULTRA's tone, messaging, and visual identity.

Community Management & Engagement

• Respond to comments across all platforms in a timely and authentic manner.
• Pin top comments to surface the best community interactions and build momentum.
• Monitor comment sections throughout the day and engage with users to strengthen community connection.

Platform Optimization & Performance

• Stay up-to-date on platform algorithm changes, trending formats, and best practices.
• Track engagement metrics and adjust posting times, formats, and content based on what's working.
• Collaborate with the creative team to provide feedback on what content performs best.

Content Coordination & Collaboration

• Work closely with the creative team to receive, post, and track engagement of content.
• Provide real-time insights on what the community is responding to and where opportunities exist.
• Help identify and elevate user-generated content, influencer collaborations, and viral moments.

Why You're a Fit

You understand Instagram, YouTube, and TikTok deeplynot just how to post, but how to engage and build community.

You're online throughout the day and can manage real-time posting and engagement (2-4 hours/day).

You have a strong sense of brand voice and know how to maintain consistency while being responsive.

You can move quickly without sacrificing quality or authenticity.

You're proactive, organized, and comfortable working independently in a fast-paced environment.

You're based in the US and comfortable with the posting schedule required to reach our audience (3 times per day account checks, once in the morning, once in the afternoon, and once at night).

Why ULTRA

Community is everything here.

ULTRA's growth is driven by authentic connections and word-of-mouthyou'll help build that.

You'll help define a new category.

You'll play a key role in shaping how people discover and engage with nicotine-free functional pouches.

Your work will have immediate impact.

You'll see your posts, comments, and engagement strategies directly influence brand growth and customer loyalty.

Flexible, part-time setup with real ownership.

Work 15-20 hours/week at $50-85/hr depending on experience, with the autonomy to manage your schedule while staying responsive to the community.

Location

This role requires you to be based in NYC

Equal Employer Opportunity

Ultra is proud to be an equal opportunity workplace. We value a diverse workforce and an inclusive culture. We believe in and are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

We comply with all applicable employment laws, including the NYC Fair Chance Act, and provide reasonable accommodations for disabilities and sincerely held religious beliefs.