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Homewell Care Services Of Maryland
Remote In-Home Care Services Sales RepresentativeHomewell Care Services Of Maryland • Virginia Beach, Virginia
Remote In-Home Care Services Sales Representative

Remote In-Home Care Services Sales Representative

Homewell Care Services Of Maryland • Virginia Beach, Virginia
30+ days ago
Job type
  • Part-time
  • Remote
Job description


Role Overview


An In-Home Care Sales Representative is responsible for driving client growth, building referral relationships, and increasing service utilization for a home care agency. This role blends healthcare knowledge, relationship management, and sales performance.



Core Responsibilities


1. Business Development & Sales



  • Generate new client leads through networking, referrals, and outreach

  • Conduct in-home or virtual consultations with potential clients/families

  • Present care plans and close service agreements


  • Meet or exceed monthly/quarterly revenue and client acquisition goals


  • Must have at least 6monts to 1 years of in home health care experience



2. Referral Source Relationship Management



  • Build relationships with:


    • Hospitals

    • Rehab centers

    • Assisted living facilities

    • Social workers & case managers




  • Maintain consistent follow-ups and account management with referral partners

  • Attend community events, healthcare meetings, and networking functions



3. Client Assessment & Intake Support



  • Work with clinical/office team to:


    • Assess client needs

    • Recommend appropriate care services




  • Ensure smooth onboarding and service start-up

  • Act as a liaison between families and operations team



4. Market Growth & Strategy



  • Identify target markets (private pay, veterans, post-hospital discharge, etc.)

  • Analyze local competition and adjust outreach strategies

  • Develop territory growth plans



5. Reporting & CRM Management



  • Track leads, conversions, and follow-ups in CRM systems

  • Maintain accurate records of:


    • Sales activity

    • Referral contacts

    • Pipeline status




  • Provide weekly/monthly sales performance reports



Performance Metrics (KPIs)


Sales Performance



  • New clients acquired per month

  • Revenue generated (weekly/monthly)

  • Conversion rate (leads → clients)



Activity Metrics



  • Number of referral visits per week

  • Calls/emails/meetings completed

  • Community events attended



Relationship Metrics



  • Active referral partners

  • Referral retention rate

  • Repeat referrals from key accounts



Operational Metrics



  • Speed of client onboarding

  • Client satisfaction (feedback, complaints)


  • Retention of new clients (30/60/90 days)



Key Skills & Competencies

  • Strong communication and persuasion skills

  • Knowledge of home care services and healthcare systems

  • Relationship-building and networking ability

  • Time management and self-driven performance

  • Basic understanding of insurance/private pay structures

  • Professional presentation and customer service mindset



Daily / Weekly Expectations



Daily



  • Conduct 5–10 outreach contacts (calls, visits, emails)

  • Follow up with active leads

  • Document activity in CRM

  • Coordinate with scheduling/operations team



Weekly



  • Visit 5–15 referral sources

  • Attend at least 1 networking/community event

  • Submit pipeline and performance updates


  • Review conversion opportunities with management



Success Profile

  • Consistently hitting or exceeding client acquisition targets

  • Strong referral network producing ongoing leads

  • High conversion rate and client satisfaction

  • Organized pipeline with minimal lead drop-off

  • Professional representation of the agency in the community



Common Challenges



  • Long sales cycles (family decision-making delays)

  • Competition from other agencies

  • Maintaining consistent referral flow

  • Balancing sales vs. operational coordination





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Remote In-Home Care Services Sales Representative • Virginia Beach, Virginia

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