Responsibilities Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies. Oversee a team on all campaign implementation priorities in addition to supporting the work as well. Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads. Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms. Developing and optimizing product centric campaigns on retail media networks such as Amazon Ads, Walmart Connect and Instacart. Setting bids, budgets, and campaign structures based on data analysis and performance insights. Regularly monitoring campaign performance metrics across channels but also across various campaign objectives: including but not limited to Investment, impressions, clicks, conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), AUR, Video Views, CPV, VTR, Hook rate, Hold Rate, NTB etc. Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on. Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets. Stay updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness. Oversee and/or develop and deliver effective presentations to internal and external clients on weekly/bi-weekly or monthly cadence. Mentor and manage a small team providing strategic direction, support, and feedback. Requirements 8-10 years overall experience 4+ years experience at a hands-on agency 4+ years managing & mentoring Biddable teams Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms. Extensive retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento). Experience in managing conversion-based campaigns across platforms is highly required. Ability to interpret complex data sets, identify trends, and make data-driven decisions. Capability to develop and implement effective campaign strategies aligned with client goals. Ability to manage and effectively communicate with a team of biddable media managers and associates while providing guidance on campaign execution and optimizations. Effectively communicate campaign performance and insights to clients and stakeholders. #J-18808-Ljbffr
Director, Biddable Media • New York, NY, United States
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