The Manager, Integrated Comms Planning is a key part of the transformational journey to data driven brand building with the aim of transforming the way we connect with the pet parents and building relationships with them at the heart of everything we do.
The Manager, Integrated Comms Planning will be responsible for owning the execution layer of integrated communications planning. You will own the development and stewardship of integrated plans for assigned brands or portfolio clusters translating brand strategy into connected, channel-agnostic communications plans across paid, earned, shared and owned channels, and running those plans from brief through activation and optimization.
What are we looking for?
What would be your key responsibilities?
Plan Development & Integration
Audience & Channel Strategy
Agency Partnership & Accountability
Measurement & Test-and-Learn
Budget Stewardship
Cross-Functional Partnership
What can you expect from Mars?
Manager, Integrated Communications Planning • Franklin, TN, United States
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