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Email Marketing Automation LeadVirtualVocations • Lake Charles, Louisiana, United States
Email Marketing Automation Lead

Email Marketing Automation Lead

VirtualVocations • Lake Charles, Louisiana, United States
18 hours ago
Job type
  • Full-time
Job description
Owning the design and execution of automated email programs, the full-time Email Marketing Automation Lead will manage workflows for lead nurturing, onboarding, and re-engagement while collaborating with cross-functional teams in a fully remote environment. Key responsibilities Architect and manage automated email workflows to enhance customer engagement and revenue Collaborate with demand generation and content teams to align automation programs with funnel goals Establish reporting and dashboards to track automation performance and optimize strategies Required qualifications 4+ years of experience in email marketing with a focus on marketing automation Advanced proficiency in automation platforms such as Marketo, HubSpot, Pardot, or Eloqua Strong understanding of CRM integration and data-driven segmentation Experience building complex multi-step nurture journeys and behavioral trigger campaigns Analytical mindset with the ability to interpret performance data
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Email Marketing Automation Lead • Lake Charles, Louisiana, United States

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