At Wipfli, people count
The way you think makes you different. At Wipfli, we embrace that.
Our inclusive culture provides a space for everyone to have a voice. Our growing number of DEI resource groups celebrate diversity and champion awareness throughout Wipfli.
We’re also focused on helping you achieve success with balance. From hybrid schedules and flexible time off to training programs and mental wellness initiatives, we take care of our team.
If you want to be in an environment where you can grow, feed your curiosity and make a difference, Wipfli is the place for you.
As the Paid Media Manager, you will be responsible for developing and executing paid media strategies across multiple channels to drive revenue, ROI, customer acquisition, and brand awareness.
Responsibilities :
- Guide strategy, best practices and execution across paid media channels.
- Advise on all aspects of campaigns, including projections, budget, channel selection, targeting, ad placement, content and creative by channel.
- Set, measure and regularly report on paid media KPIs and benchmarks.
- Accountable for maintaining brand consistency, presence and reputation on paid media.
- Collaborate with cross-functional marketing teams to understand and ensure alignment with overall brand and content strategy.
- Explore and identify new paid strategies, tactics, channels, platforms and tools for the firm to leverage.
- Accountable for the paid media budget. Maximize ROI across platforms and campaigns. Drive strategy for growing engagement and leads for paid media campaigns.
- Manage relationships with third-party vendors and maximize use of tools for best business result.
- Manage paid media specialist in supporting all paid media activities.
Qualifications :
- Bachelor's degree in marketing, communications, digital media or equivalent.
- 5+ years of job-related experience, including managerial experience.
- Deep understanding of digital advertising platforms, including LinkedIn Ads, Google Ads, Facebook Ads, and display platforms.
- Excels in communication, collaboration and teamwork skills.
- Ability to think creatively and present strategies rooted in analytics and insights.
- Can translate firm and division strategy into measurable steps and projects.
- Agency experience, managing multiple brands and B2B experience are a plus.
Cheyenne Lee, from our recruiting team, will be guiding you through this process. Visit her page to connect!
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