Director - Branded Member Experience (Banana Republic)

Director - Branded Member Experience (Banana Republic)

Full time Two Folsom, San Francisco, CA, US 94105

The Director of Branded Member Experience (supporting Banana Republic) will lead the retention and acquisition strategy and execution across channels, with a focus on driving loyalty and cardmember engagement. This role will be responsible for developing and managing marketing strategies that support sales goals, optimize engagement metrics, and enhance the overall customer experience. This role will work closely with Commercial Planning to ensure alignment on acquisition, retention and promotional efforts while driving creative development and testing innovation within loyalty marketing.

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags.

Customer Lifecycle (inclusive of Acquisition & Retention) Strategy & Execution :

• Lead the development and execution of cross-channel retention marketing strategies, aimed at enhancing loyalty and Cardmember engagement.
• Create and implement targeted campaigns to drive customer retention and increase brand loyalty, ensuring alignment with business and marketing objectives.
• Develop strategies to meet goals, optimize engagement metrics, and improve customer lifetime value through personalized experiences.
• Leverage data insights and customer feedback to continuously improve retention strategies and adapt to customer behavior.
• Partner with Acquisition teams to design and implement marketing strategies aimed at acquiring high-value customers and driving incremental growth.
• Develop and execute integrated acquisition campaigns across various channels, ensuring alignment with retention goals for a seamless customer experience.
• Optimize new customer acquisition funnels, utilizing data and insights to refine targeting, messaging, and creative to drive acquisition efficiency.
• Collaborate with Acquisition teams to ensure a smooth handoff from the acquisition phase to retention initiatives, maximizing the customer lifetime value (CLV).
• Implement targeted acquisition campaigns focused on acquiring customers who have a high propensity for loyalty and long-term engagement with the brand.

Collaboration & Promotion :

Creative Development :

Testing & Innovation :

Performance Monitoring & Reporting :

Cross-Functional Leadership :

Benefits at Gap Inc. :

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range : $168,300 - $223,000 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.