Director, Field Marketing

Director, Field Marketing

Friends of the Israel Defense Forces (FIDF) is a humanitarian nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF). We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and her people. Inspired by them, we strive to champion a culture of courage worldwide, ensuring a secure and thriving Israel today and forever.

Our community of supporters and staff are passionate, courageous, impactful. Our work is driven by core values that transcend gender, age, political leanings, nationality, and religion. Our vital mission and breadth of programs resonate with a diverse array of supporters from liberal to conservative, orthodox to evangelical and all are welcome!

Our workplace is vibrant and dynamic, encouraging bold creativity, ingenuity, and vision. We're searching for a highly skilled manager to oversee the many moving parts of our marketing machine that services 25 chapters across the country.

You are a highly strategic, organized, creative, and experienced marketing director who thrives off innovating and implementing new ideas, strategies, and processes. You have a can-do attitude, a customer-service approach, and enjoy leading a team and working collaboratively.

Reporting into the Vice-President, Marketing, this position manages the marketing needs of 25 chapters with a systematic approach, supervising a talented team in a fast-paced, passionate, and exciting environment. The role is based out of New York city, offering a hybrid schedule of three days a week in the office.

Strategize with chapter directors on their marketing requests and oversee the execution from start to finish utilizing Marketing Associates, National Marketing team resources, and outside vendors. Projects may include but are not limited to event invitation suites, flyers, ads, local fundraising campaigns, webpages, event branding, and email communications.

Manage staff responsible for liaising with chapters across the country to fulfill their marketing needs. Mentor and develop talent within the team.

Maintain a comprehensive system for tracking, organizing, and assessing needs and priorities for marketing campaigns, initiatives, materials, and events for 25 chapters across the country.

Set and manage milestones for several dozen simultaneous projects, working within the department and cross-functionally to ensure all deadlines are met and projects are kept on schedule. Keep the Vice President, and other Marketing team members up-to-date and help them manage conflicting needs and resource shortages.

Oversee the concepting, drafting, editing, updating, and disseminating marketing collateral for donors, including the Annual Report, program brochures, and capital project proposals.

Collaborate with the Creative Director, Graphic Designers, and other Marketing staff members on cross-department initiatives; keep chapter directors and associates apprised of Marketing initiatives and tools available to them.

Uphold FIDF's brand integrity throughout field marketing, including standard messaging, positioning, and visual identity, while customizing for local markets.

Proactively plan and communicate status updates to our clients, manage project deliverables and timely follow ups. Troubleshoot issue areas and support marketing staff in setting and meeting project goals and deadlines.

Bolster, formalize, and manage the organization's review process of public-facing content for the field.

Track, measure, and analyze the effectiveness of communications materials and initiatives, working with team members to assess areas for improvement and organize metrics to report impact.

Manage timelines, coordination, and processes for producing, vetting, printing, and distributing print and digital materials to stakeholders.

Develop and track Key Performance Indicators (KPIs) to assess effectiveness of field marketing projects, gathering feedback and recommendations for improvement. Support a data-driven culture of continuous improvement throughout the entire organization.

Track expenditures and prepare expense and reimbursement reports using Concur.

Other tasks as needed.

Regional and National Marketing Associates:

• Southeast Marketing Associate
• Tri-State Marketing Associate
• MidAtlantic/Western Marketing Associate
• Development Operations Marketing Associate

1. Senior Manager, Donor Relations Marketing

Minimum 10 years of experience in marketing, development, communications, journalism or related field with project lead and/or staff management responsibilities

Proven success leading a team

Exceptional copy writing, proofreading, and editing skills

Demonstrated ability to write with conviction, passion, warmth, and a sophisticated voice, as well as clearly and concisely

Strong organizational skills with attention to detail

Capable of multi-tasking, pivoting, problem-solving and meeting tight deadlines

Strong grasp of digital marketing, communications tools, and project management tools and strategies to maximize efficiency and effectiveness for team collaboration

Demonstrated ability to maintain a brand framework with an eye for sophisticated design, consistency, and powerful messaging

Experience with email marketing and utilizing content management systems

Resourceful, adaptable, and creative problem-solver in fast-paced settings

Strong judgment and ability to work independently