Director of Performance Marketing - New York, New York, US
- Permanent
About Public Veil
Public Veil, based in NY, is a fast-growing women's fashion brand redefining luxury essentials at shockingly low prices. We're a small, scrappy team building something special — and we move fast.
Ready to make your application Please do read through the description at least once before clicking on Apply.
The Role
This is a hands-on role for a doer. You'll run paid acquisition yourself, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.
What You'll Do
Paid Media
- Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
- Own results against CAC, ROAS, and MER targets.
- Plan and pace spend around inventory, launches, and promotions, and test new channels.
Creative Pipeline
- Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
- Run the creative process from insight to brief, production, launch, analysis, and iteration.
- Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
- Source and manage UGC creators, and run whitelisting and Spark Ads.
- Stay ahead of creative fatigue with fresh volume always in the queue.
Measurement and Growth
- Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
- Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.
- Report weekly on what happened, why, and what's next.
What You Bring
- 5+ years hands-on in DTC paid social, with consumer products (apparel or fashion strongly preferred).
- Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
- Experience running creative testing and briefing designers, editors, or creators.
- Strong analytical skills and deep fluency in Ads Manager. xklufbp
- Someone who likes being in the accounts every day and owning outcomes.
Compensation
$120 - $170K per annum, DOE
Location
Mon–Thurs NYC office, Friday remote
To Apply
Email with a note on why you'd be a great fit.