Product Manager

Product Manager

Location: Alameda, CA 94502 Duration: 12+ Months

Works directly with cross functional team of the organization to develop marketing programs and tools that will help champion and drive internal adoption of our brand foundations to provide a cohesive customer experience across all the different touchpoints.

This person needs to have previous experience defining execution plans that connect with a larger strategic context. Needs to understand how to translate brand foundations like Purpose, Personality, Principles and Value Proposition into tactical executions for internal and external customers. Has experience partnering with different cross-functional teams across the organization.

Supports the development of resources that guide internal teams on how to effectively bring to life the brand experience

Guides and drives adoption of the the brand visual identity and voice across all the different cross functional and international marketing teams

Work-cross functionally to align key stakeholders, including legal, regulatory, compliance and commercial teams.

Help teams adhere brand guidelines in their team processes

Serve as a consultant for cross functional teams to help adhere to brand foundations in different initiatives

Partners with internal communication and events team to ensure alignment on brand representation

Partners with Corporate Marketing to ensure alignment with the Client corporate brand

Partners with Trademark on renewals and new registrations

Bachelors Degree with at least 4 years experience, in marketing or brand strategy, or MBA with 3 years of related experience.

Preferred Qualifications

4+ years experience in brand marketing

Proven ability to build relationships and navigate complex, external organizations to identify internal champions and influence decision-makers

Strong negotiation skills, with an emphasis on driving partner value

Strong collaborator who can build relationships across the organization

Ability to context switch and ramp up quickly on new topics

Clear communication, structured thinking, organization, and project management skills

Experience working for customer experience, brand building centric companies