Senior Product Marketing Lead

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to :

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Senior Product Marketing Manager you will be responsible for go to market strategy and execution of products in New Medical Sensors portfolio.  This role will partner with cross functional teams to ensure seamless transition from product development stage to impactful go to market strategies.  Product marketing expertise, clinical knowledge and commercial acumen are needed for this role.

What You'll Work On

Identify opportunities and inform strategic choices for market entry

Monitor, analyze, and evaluate global trends, consumer behavior and competitor activity to optimize market opportunities for the product / service.

Translate customer insights into actionable recommendations and inputs for product teams

Develop business cases for new products, features and market opportunities

Define clear, differentiated positioning and messaging for patients, providers and payors

Develop educational content to drive adoption

Lead market shaping activities

Lead launch planning and commercialization of products, ensuring alignment across global and regional teams

Partner with cross functional teams to ensure a cohesive launch strategy

Prepare forecasts, collaborate with commercial teams and operations

Prepare products for commercialization by working with cross-functional teams (Technical Product, R&D, Program Management, Quality, downstream Marketing, Commercial)

Collaborate with cross-functional teams on product labeling and documentation requirements.

Identify product / service changes to meet customer needs.

Adapt plans to improve the sales performance of the product / service.

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Preferred Qualifications

8 years related experience, with at least 4 years in Medical Devices working on products for acute and chronic conditions.

Product management experience in medical products or services preferred.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives :

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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The base pay for this position is $128,000.00 - $256,000.00. In specific locations, the pay range may vary from the range posted.