Senior Staff Product Marketing Manager

Senior Staff Product Marketing Manager

PlayStation is not just the Best Place to Play it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Staff Product Marketing Manager

San Mateo, CA (Collab) / Remote

Role Overview :

The Senior Staff Product Marketing Manager Platform Migration & Engagement will oversee product marketing for the platform initiatives that leverage new tech and insights to migrate PS4 players to PS5 and maximize their engagement and player health once on PS5. This role will work closely with product management, strategic analytics and data science to develop actionable insights to inform go-to-market plans as well as potential new technology required to support platform health optimization. Overall, product marketing serves to champion the customer across SIE based on a deep understanding of their needs and how best the platform anywhere you can log into your PlayStation account can serve them. This is a critical strategic role in the marketing organization to maximize the player relationship through an ecosystem view.

Responsibilities :

Console Migration PS4 players upgrade to PS5

• Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features
• Finalize all elements of migration strategy for FY25 and create FY26 migration strategy
• Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights

Platform Engagement MAU across PS account enabled devices and touch points

Skills and Qualifications :

Education

Experience

Strong Cultural Leadership Traits

Other Skills

Additional Considerations :

This role involves close collaboration with teams based in London, California, and Tokyo. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences.

The estimated base pay range for this role is listed below.

$192,100 - $288,100 USD

Equal Opportunity Statement :

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.