Marketing Director (Irvine)

Marketing Director

Location : Irvine, CA

Company : ELIXIR MD Inc.

Industry : Medical Devices (Global Aesthetic & Surgical Markets)

About Us

ELIXIR MD Inc. is a fast-growing, founder-led medical device company disrupting the aesthetics and plastic surgery space with innovations like ELIXIR MD and EVA 3D . Weve bootstrapped to multimillion-dollar revenue by obsessing over execution, creativity, and customer outcomes, and were now hiring a Marketing Directorto build the infrastructure for our next stage of greatness

Position Summary

The Marketing Director leads the planning and execution of ELIXIR MDs marketing initiatives across digital, social, and experiential channels. This role owns campaign performance, manages the marketing team and external partners, and ensures our brand presence, from social feeds to global conferences reflects our premium, science-luxury identity.

Key Responsibilities

Strategic Execution

oTranslate company-level strategy into actionable annual and quarterly marketing plans.

oManage launch timelines, campaign calendars, and cross-functional coordination with Product, Sales, and Operations.

oContinuously analyze market trends, competitor activity, and surgeon feedback to refine positioning and messaging.

Brand & Communications

oServe as guardian of the ELIXIR MD brandensuring consistent tone, imagery, and storytelling across every touchpoint.

oOversee content creation for website, print, and digital platforms, ensuring every asset meets luxury-medical standards.

oDirect PR, media relations, and key-opinion-leader (KOL) collaborations to enhance brand credibility and reach.

oManage creative assets, brand guidelines, and photo / video production for campaigns and events.

Digital & Social Media Leadership

oLead all digital marketing channels including website, SEO / SEM, paid media, and email campaigns.

oDevelop and implement a cohesive social-media strategy (Instagram, LinkedIn, TikTok, YouTube) focused on community growth, storytelling, and engagement with surgeons, partners, and patients.

oOversee social content calendars, influencer partnerships, and paid-social campaigns.

oUse analytics to monitor engagement, conversions, and follower growthtranslating insights into content and creative adjustments.

Events & Experiential Marketing

oPlan and execute ELIXIR MD-hosted educational events, including the NYC Facelift & Rhinoplasty Master Course, Beverly Hills Body Academy, and global Project Sunrise 2030 summits.

oCoordinate event marketing campaignsfrom invitation and sponsorship packages to on-site branding and media coverage.

oSupport participation in major industry conferences, trade shows, and surgeon symposia to position ELIXIR MD as the category leader.

oManage event budgets, logistics, and partner relationships to deliver seamless, high-impact experiences.

Product Launch & Market Positioning

oCollaborate with Product Management and Sales to define go-to-market (GTM) strategy for new devices and programs.

oEnsure each launch communicates strong value propositions and scientific credibility while reinforcing luxury positioning.

oCreate integrated campaigns that combine digital, PR, and event activations for maximum visibility.

Team Leadership & Budget Management

oLead and mentor a high-performing marketing team across brand, digital, design, and communications disciplines.

oManage agencies and freelancers for creative, PR, and digital initiatives.

oTrack key performance metrics, report on ROI, and optimize marketing spend to balance innovation with profitability.

Qualifications

• Bachelors degree in Marketing, Communications, or related field (Masters preferred).
• 710 years of marketing experience, including 3+ in a leadership role.
• Proven success managing digital, event, and social-media marketing in medical, aesthetics, or luxury sectors.
• Proficient in digital platforms (Meta Ads, LinkedIn Ads, Google Ads, GA4, HubSpot, Salesforce, etc.).
• Strong creative sensibility combined with analytical rigor.
• Exceptional communication, organization, and leadership skills.

Skills

Empathetic and user-focused, with strong attention to detail.

Able to balance creativity with regulatory and brand requirements.

Excellent time management and ability to work on multiple projects.