A company is looking for a Copy Chief (DTC / eCommerce) to oversee copy quality and strategy in a remote setting.
Key Responsibilities
Create and scale compelling marketing angles across various platforms
Own conversion rate optimization (CRO) for copy and partner with cross-functional teams
Manage and mentor in-house and freelance writers while establishing efficient processes
Required Qualifications
10+ years of experience in DTC / eCommerce copy, with 3+ years in a leadership role
Proven track record in CRO with measurable test results
Experience in hiring and managing copy teams
Strong project management skills and familiarity with marketing compliance
College degree required, though portfolio is prioritized
Copy • Racine, Wisconsin, United States