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Content Marketing Manager

Content Marketing Manager

AcousticHartford, CT, US
2 days ago
Job type
  • Full-time
Job description

Acoustic Content Marketing Manager

At Acoustic, we're redefining what marketing technology can do. Our platform helps businesses connect more meaningfully with their customers through powerful, data-driven, multichannel engagement. We combine innovation, creativity, and deep marketing expertise to help brands deliver better outcomes and build lasting relationships that grow over time.

What truly sets Acoustic apart? We're a team of doers and problem-solvers who believe great ideas don't need layers of red tape to make an impact. You'll find a culture that encourages curiosity, collaboration, and rolling up your sleeves to bring ideas to life. Here, being scrappy isn't just a trait, it's how we grow. You'll stretch your skills across functions, experiment with new approaches, and see your work make a real difference for marketers around the world. If you're someone who thrives in a hands-on, fast-moving environment where learning never stops, you'll feel right at home at Acoustic.

Position Overview : We're looking for a Content Marketing Manager who thrives at the intersection of storytelling, strategy, and demand generation. This role will focus on creating content that powers campaigns particularly email and drives measurable pipeline impact. From compelling nurture sequences to thought-leadership assets like eBooks, reports, and blogs, you'll help turn insights into engagement across every stage of the buyer journey.

Key Responsibilities :

  • Partner with the CMO and marketing team to develop and execute a content strategy that fuels demand generation and campaign performance
  • Plan, write, and optimize email campaigns and nurture sequences that convert leads, re-engage audiences, and accelerate opportunities
  • Collaborate with the Sr. Marketing Operations Analyst on email scheduling, segmentation strategy, and A / B testing
  • Strategize and write webinar content, including abstracts, presentation decks, talk tracks, and promotional copy
  • Create high-impact campaign assets ad copy, landing pages, case studies, and product content that support pipeline growth
  • Produce thought-leadership materials (ebooks, trend reports, and blog posts) that reinforce Acoustic's position as a leader in multichannel customer engagement
  • Collaborate with demand gen, product marketing, and sales teams to ensure content aligns with buyer personas, ICP segments, and funnel stages
  • Use data and engagement metrics to continuously test, learn, and improve content performance
  • Maintain and manage a content and email calendar aligned to key launches, market moments, and demand gen programs
  • Support social and digital marketing efforts, helping extend reach and reinforce campaign themes across all owned channels
  • Contribute to web and digital experience optimization, ensuring all content supports conversion and engagement goals
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Content Marketing Manager • Hartford, CT, US

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