Senior Director, Growth Marketing

Senior Director, Growth Marketing

GeneDx (Nasdaq : WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets.

We are seeking a dynamic and experienced Senior Director of Growth Marketing to lead the growth and adoption of our solutions across healthcare providers (HCPs), consumers, biopharma, and payor audiences. This leader will drive integrated marketing strategies that fuel awareness, engagement, and adoption, while positioning our brand as the trusted partner in rare disease diagnostics.

As a senior member of the marketing team, you will serve as the in-house expert on HCP and segmented marketing, bringing deep expertise in omni-channel engagement and data-driven optimization. You will partner with senior leaders across the business to design and execute strategies that accelerate growth and deliver measurable impacthelping us bring life-changing answers to more patients and families.

Job Responsibilities

• Lead, support and grow a high-performing growth marketing team, ensuring individuals have the tools and resources needed to be successful in their roles.
• Oversee the development and execution of marketing growth strategies across HCP, consumer, biopharma, and payor segments to drive adoption of testing solutions.
• Serve as the internal subject matter expert on HCP and segment marketing, providing strategic direction to growth marketers to help translate audience insights into actionable strategies and tactics
• Bring a relentless drive and curiosity to assess and define the key value drivers messaging and positioning to inform comprehensive omni channel marketing strategies to attract, convert and retain customers across our key audience segments.
• Work closely with cross-functional stakeholdersincluding Medical Affairs, Commercial Operations, Product and Legal to ensure compliant, innovative, and effective marketing execution.
• Present unified audience strategies and plans to leadership, aligning marketing objectives with company goals and financial targets and delivering clear and compelling narrative to communicate marketing priorities and objectives.
• Establish KPIs, track performance, and drive continuous measurement, reporting, and optimization of campaigns and marketing mix.
• Oversee budget development, resourcing plans, and financial tracking with high acumen.
• Stay up to date on industry trends and best practices to continuously enhance marketing strategies.

Note : the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs

People Manager

Education, Experience, and Skills

Certificates, Licenses, Registrations

Work Environment

Pay Transparency, Budgeted Range

$230,000 - $270,000 USD

Science-Minded, Patient-Focused

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in What Matters Most

With hundreds of genetic counselors, MD / PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families : to provide clear, accurate, and meaningful answers we all can trust.

Sequencing Has the Power to Solve Diagnostic Challenges

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way :

Technical Expertise

Clinical Expertise

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a jobyou're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by :

Benefits include :

GeneDx is an Equal Opportunity Employer. All privacy policy information can be found here.