Nashville Public Radio is hiring : Manager, Email Marketing - Fashion Luxury & Au

Overview

The Manager of Email Marketing will be responsible for developing and executing email marketing strategies that maximize audience engagement, acquisition, and retention across the Hearst Magazines Fashion & Luxury, and Automotive brand portfolios. With an emphasis on transitioning our email strategy toward greater personalization, automation, and a customer-first approach, the manager will introduce innovative, tailored, and scalable solutions to enhance efficiency, audience segmentation, and engagement. As a key contributor, this role requires strong people management skills to oversee and mentor a direct report, ensuring cohesion, productivity, and professional growth within the team. By fostering connections across subscription lifecycles and supporting the unique needs of our brands, this position presents an exciting opportunity to shape the future of email marketing on prominent brands as a key driver of growth across a growing and diverse customer base.

Responsibilities

Strategic Development and Execution

• Build and manage email campaigns (BAU, triggered, journey-based) to engage audiences across lifecycle stages, from prospective to lapsed subscribers.
• Develop and enhance audience segmentation strategies (e.g., Prospects, Actives, and Former Subscribers) to drive conversions and retention.
• Mentor, supervise, and evaluate the performance of a direct report, fostering professional development and cultivating a high-performing team.

Lifecycle Management

Creative and Cross-Functional Collaboration

Technical and Analytical Focus

Qualifications

Benefits

The base salary for this role is between $76,000-$88,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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