CRM Marketing Specialist

Job Title : CRM Marketing Specialist

Job Type : Contract (W2)

Start Date : 11 / 17 / 2025

Contract Duration : 3 Months (with potential for extension)

Reason for Position : To provide coverage for an employee on paternity leave

Job Location : Manhattan, NY (HYBRID role)

Work Schedule : Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)

Compensation : $32 to $36 per hour

Overview : The CRM Marketing Specialist leads brand-building marketing efforts based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. The CRM Marketing Specialist manages Customer Relationship Management (CRM) and loyalty efforts from strategic planning through implementation for one of our global eyewear client's retail brands.

Responsibilities :

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
• Manages 1 : 1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e. email & SMS).
• Manages CRM calendar for Target Optical in coordination with the CRM global campaign management team for e-commerce pure player brands.
• Supports customer strategies and reward programs development.
• Produces marketing communications plan from the marketing plan supplied by the Brand / Marketing team.
• Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following : Customer Journeys, E-commerce, Engagement Program.
• Manages external & internal agency relationships to maximize efficiencies.
• Collates campaign results, review against projected results and make decisions that continually improve performance.
• Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails.
• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.
• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
• Collaborates with Customer Intelligence, Customer Targeting, and IT teams to ensure the full exploitation of marketing technology.
• Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.

Required Qualifications :

Preferred Qualifications :