Sr. Product Marketing Manager, Customer Retention

Senior Product Marketing Manager

Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role, you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go-to-market strategies for customer-facing features, and build programs that reduce churn. This is a high-impact opportunity to influence how we grow and retain loyal customers. The ideal candidate is a detail-oriented, self-starter who can balance strategy with tactical execution.

Your day-to-day will include :

• Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments.
• Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal).
• Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral.
• Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention.
• Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys.
• Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks.
• Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint's value.
• Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics.

What you bring to the team :

Why Proofpoint?

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge productsand many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation. We are a diverse, multinational Proofpoint with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us :

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and / or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges :

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.