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Senior Product Marketing Manager, API's

Senior Product Marketing Manager, API's

MediabistroAlpharetta, GA, United States
28 days ago
Job type
  • Full-time
Job description

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Foxit is reshaping how the world works with documents. With over 700 million users worldwide, our solutions empower individuals and businesses to create, collaborate, and sign documents seamlessly across desktop, mobile, and cloud. As Foxit continues to expand its SaaS offeringsincluding industry-leading eSign and Document APIswere looking for a proven

Senior Product Marketing Manager, APIs

to own go-to-market execution and deliver measurable demand generation results.

Role Overview

We are seeking a

Senior Product Marketing Manager (PMM), APIs

with a proven track record of

marketing APIs and driving measurable lead volume creation . This role is

not developer relations . Instead, youll operate as a

core product marketer , directly accountable for

demand generation pipeline, webinar programs, and lead output

tied to Foxits growing API product line (eSign, PDF, Connectors, Workflow APIs).

Youll partner cross-functionally with Product, Marketing, and Sales to design and execute campaigns that build developer and enterprise awareness, drive adoption, and convert interest into

qualified demand .

Key Responsibilities

Demand Generation & Pipeline Ownership

Build and execute GTM campaigns that generate leads for Foxits API products.

Own metrics for

lead creation, webinar-driven pipeline, and campaign ROI .

Partner with demand gen and sales teams to ensure campaigns convert into opportunities.

Programs & Campaigns

Run

weekly webinars

showcasing API use cases, integrations, and workflows.

Develop campaigns (digital, partner co-marketing, content syndication, events) that target both developers and enterprise decision-makers.

Create tangible

programs for developer awareness

(quick-start guides, tutorials, integration showcases) designed to capture and convert leads.

Distill API product features (eSign, PDF, Connectors, etc.) into clear value props for technical and business buyers.

Create campaign-ready assets (one-pagers, case studies, ROI calculators, webinar decks) tailored to HR, Sales, Procurement, and Legal workflows.

Partner with product teams to translate customer / developer feedback into improved positioning and campaigns.

Track competitor GTM strategies (e.g., DocuSign, Adobe) and build differentiated campaigns that highlight Foxits developer-friendly pricing, speed, and integrations.

Qualifications

6+ years in

product marketing or demand generation roles , with direct accountability for

pipeline creation .

Proven experience

marketing APIs or developer-focused SaaS products .

Track record of running

webinars and digital campaigns

that deliver measurable leads and opportunities.

Comfort working cross-functionally with Product, Marketing, and Sales to align campaigns to pipeline goals.

Excellent storyteller who can turn technical concepts into compelling business narratives.

What Success Looks Like

Weekly webinar program consistently driving

qualified leads .

Strong alignment with Sales and Product Marketing to ensure campaigns accelerate API adoption.

Positioning Foxit APIs as a go-to choice for enterprise workflows across HR, Sales, Procurement, and Legal.

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Software Development

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