Marketing Specialist, Digital Demand Generation

Marketing Specialist, Digital Demand Generation

Corning is one of the world's leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what's possible. With our people, we break through limitations and expectations every day. At Corning, there are endless possibilities for making an impact. Come break through with us.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry. This segment is classified into two main product groupings carrier network and enterprise network.

Job Purpose

The Marketing Specialist, Digital Demand Generation, will support the Digital Marketing Team in building compelling, digital stories via digital advertising and paid social media campaigns. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support Regional Marketing plans.

Key Responsibilities

• Outbound Digital Demand Generation Marketing
• Digital Advertising : Own and execute all global digital advertising within Google, Microsoft, YouTube, etc. Recommend strategy, messaging, and analyze reporting.
• Paid Social Media : Own and execute global paid social media for LinkedIn via Sprinklr. Recommend strategy, messaging, and analyze reporting.
• Audience Development : Utilize ZoomInfo to develop relevant audiences for digital campaigns.
• Digital Messaging : Copy edit digital messages to ensure overall accuracy and consistency. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message.
• Reporting & Accountability : Maintain digital campaign budgetary strategies while reporting on key results and ROAs metrics associated with work areas on a scheduled basis. Develop and maintain global digital marketing team reporting dashboards within Sprinklr.
• Special Projects : Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.

Education and Experience Required

Education and Experience Desired

This position does not support immigration sponsorship. The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

Corning offers you the total package. Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one. Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning's total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service. Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family. Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions. We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.