VP, General Manager Northeast Region (New York)

VP, General Manager Northeast Region

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food : chefs. Today, CookUnity delivers 35 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission : empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you've found the right job posting.

The Role :

We're looking for an entrepreneurial, analytical, and highly strategic General Manager to lead our Northeast region our largest, most complex, and most strategically vital market. Anchored in New York City, this region spans a multi-state footprint and is powered by our centralized kitchen infrastructure to serve a diverse, distributed customer base across the Northeast. This GM will have full P&L ownership and be responsible for driving growth, maximizing regional performance, and orchestrating operations across a hybrid model that blends proprietary kitchens, independent chefs, last-mile fulfillment, and a tech-enabled, multi-channel-based customer experience.

The ideal candidate combines ruthless operational execution with high-level portfolio thinking, able to treat each sub-region whether a borough, city, or suburban cluster as its own business unit. They will optimize for growth, profitability, logistics efficiency, and customer experience across a variety of density profiles and delivery models. You must be a master integrator across marketing, culinary, supply chain, logistics, technology, customer experience, and strategy someone who can both architect a regional strategy and drive execution at street level.

Responsibilities :

Regional Strategy & Portfolio Optimization

• Develop and execute the penetration and go-to-market strategy for the Northeast, treating each metro area and sub-region as a distinct operational and strategic unit.
• Use data to segment the region by demand density, delivery economics, and LTV / CAC profiles to drive targeted investments and resource allocation.
• Align regional decisions with broader company goals while flexing to market-specific realities across urban, suburban, and edge territories.

Full P&L Ownership

Logistics & Fulfillment Leadership

Customer Growth & Market Penetration

Chef Supply & Kitchen Strategy

Data-Driven Decision Making

Cross-Functional Integration

Team Leadership & Culture

Qualifications :

Preferred Requirements :

Why This Role Matters

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore CookUnity's Leadership Principles.

We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!

Benefits

Health Insurance coverage

401k Plan

We grow, you grow : Stock Options Plan granted on Day 1

Eligible for a bi-annual performance bonus

Unlimited PTO

5-year Sabbatical : After 5 years with CookUnity, you get a 4-week paid sabbatical

Paid Family leave

Compassionate Leave : 3-5 days each time the need arises

A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

Wellness perks : access to fitness subsidies to build a healthy lifestyle

Personalized Spanish coach

Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Pay Range for this position : $230,000 - $25