Field Marketing Manager (SoCal) (1821)

Overview

Join to apply for the Field Marketing Manager (SoCal) (1821) role at Perricone Farms . Perricone Farms has partnered with the renowned Natalie’s Orchid Island Juice Company , bringing together two leaders in the premium citrus juice market. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. Perricone Farms is seeking a Field Marketing Manager ( SoCal ), covering the Southern California region (Orange County and Los Angeles County). This is a dynamic, long-term role with a competitive benefits package including health, vision, dental, life insurance, and a 401K plan.

Responsibilities

• Field Execution & Brand Activation : Lead the planning and execution of local field marketing initiatives, including pop-ups, demos, fitness events, festivals, and community activations.
• Brand Representation : Act as the face of Perricone Farms and Natalie’s in the field, ensuring consistent brand messaging and visual identity.
• Collaboration with Sales : Work with the sales team to support in-store promotions and retail samplings at key accounts (e.g., Sprouts, Albertson’s, Kroger, Bristol Farms) and other strategic partners.
• Influencer & Community Engagement : Cultivate relationships with local influencers, wellness communities, and event organizers to amplify brand presence in Southern California.
• Market Development : Identify hyper-local opportunities to increase brand visibility, drive product trial, and engage target audiences; stay informed on local trends and consumer insights and share feedback with internal teams; partner with regional sales to support distribution expansion and in-store performance.
• Team Management & Reporting : Recruit, train, and manage part-time brand ambassadors or event staff; track event performance, KPIs, and provide regular reports; manage local inventory of materials and samples; support asset deployment and budget management.

Qualifications

Seniorities and Employment Details

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