Manager Organic Social Channels & Community

Manager Organic Social Channels & Community

Full time Two Folsom, San Francisco, CA, US 94105

Athleta's social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social-first content for women and girls to foster a place for brand love + loyalty. To continue to grow, accelerate and scale our social channels and footprint we're looking for a Social Brand Marketing Manager to join the team and hit the ground running with content innovation, content calendar management and execution.

What You'll Do

• Drive content innovation by leading weekly brainstorms with cross functional partnershipsharing out new content formats, platform updates, and trends.
• Execute weekly content briefs and manage content calendarpartner closely with cross-functional teams (editorial, creative, etc.) to ideate and execute content creation.
• Oversee the development and implementation of social-first content creation in partnership with Creative.
• Support with social creative agency management
• Remain up to date on trending content, conversations, news, cultural events and emerging social formats
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Support with consistent reporting around key social KPIs (engagement, audience growth, impressions)

Who You Are

Benefits at Athleta