Director, ELEVIDYS Patient Marketing

Director of ELEVIDYS Patient Marketing

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.

We're looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

Reporting to the Executive Director of ELEVIDYS Brand Lead, the Director of ELEVIDYS Patient Marketing will support the development and implementation of key patient brand strategies and initiatives in the US Market. The Director will support the development and execution of clear, concise, and actionable brand strategic and tactical plan to optimize the commercial success of Sarepta's first DMD gene therapy asset, including evolution of branded promotional materials. The Director will be responsible for managing the media strategy and execution, including development of branded social media channels. The Director will be responsible for collaborating with multiple cross functional groups, including but not limited to Medical Affairs, Patient Affairs, Sales, Regulatory, Market Research, Commercial Operations, Legal, and commercial leadership.

The Opportunity to Make a Difference

• Support the development, creation and implementation of branded promotional materials for patients inclusive of branded social and paid media advertising
• Support the evolution and execution of a Patient marketing strategy
• Enhance current patient initiatives such as branded social media, patient ambassador program, patient story-telling, etc., to help activate the DMD patient.
• Collaborate with Opinion Leader Programming and Sales to integrate KOL insights into brand strategics and initiatives.
• Understand market and disease dynamics to inform strategic recommendations.
• Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
• Manage all partnerships with vendors / agencies successfully and effectively
• Represent marketing function as the PRC reviewer for all promotional material

More about You

We're always looking for solution-oriented, critical thinkers.

So, if you're comfortable with ambiguity and candor, relish challenging yourself, and place kindness and integrity at the forefront of how you approach your peers and work, then we encourage you to apply.