Vice President of Brand, Content Marketing, and Communications

Why Verifone

For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.

Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it's developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.

Summary

The Vice President of Brand, Communications, and Content Marketing is a strategic leader responsible for shaping and executing the company's branding, comms, and content strategies. This role combines high-level strategic thinking with operational oversight to ensure consistent brand messaging, effective storytelling, and alignment with business objectives. The VP will lead a team of creative and communications professionals, manage external agencies, and collaborate across departments to build and amplify the company's reputation, engage target audiences, and drive business growth.

Key Responsibilities

Strategic Leadership

• Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company's mission, vision, and business goals.
• Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging.
• Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively.

Brand Management

Communications

Content Marketing

Team Management and Collaboration

Performance Measurement

Qualifications

Preferred Skills