Senior Manager, Social & Content Strategy

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.

Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Madewell is seeking a strategic, brand-driven Senior Manager of Social & Content Strategy to elevate the brand’s presence across social & owned channels. This role requires deep expertise in retail and the social landscape, with a proven track record of shaping social strategies that drive brand and business outcomes. Partnering closely with the Director of Social & Community, this candidate will play a critical role in defining Madewell’s social vision and translating insights into impactful cross-platform activations that align with brand and business goals.

Role & Purpose

• Partner with the Director of Social & Community to develop Madewell's social media strategy, optimizing and scaling the performance of existing channels, testing, analyzing, and optimizing new ones.
• Oversee day-to-day management of social media accounts and campaigns to ensure brand consistency and best-in-class platform management.
• Support long-range strategy planning for all active and emerging social platforms, accounting for growth opportunities and ongoing channel health. Recommend and implement strategies that ladder up to industry-leading goals. Support on creation of actionable plans to grow priority platforms Instagram, TikTok, Pinterest, YouTube – consider new platforms based on opportunity.
• Partner closely with influencer marketing partners in developing campaign strategies (for all channels focusing on TikTok) and support selection / vetting, briefing, and lead creative management to ensure best-in-class execution.
• Lead partnerships and activations that serve growth and brand goals, inclusive of influencer, content partnerships and sweepstakes management. Manage boosting budget to support brand goals.
• Support the Director of Social & Community on developing content strategies that support marketing objectives across digital channels based on insights and learnings.
• Monitor and report on performance such as (Channel performance, social listening, growth metrics) across all platforms and lead channel reporting to both leadership and working teams on a weekly, monthly and quarterly basis. Spearhead and implement in market strategy recommendations and shifts as needed.
• Adjusting the calendar due to weekly read-and-react business shifts and measuring content performance to include daily pivots as required to ensure maximum reach and engagement.
• Support the Director of Social & Community in identifying first-to-market opportunities to elevate Madewell in the digital landscape through AR, VR, and innovative content.
• Partner with critical creative and copy partners to ensure the implementation of social best practices and insights to produce engaging content.
• Deliver in-depth social listening and landscaping reports on a weekly basis with actionable recommendations for the creative marketing team. Fold actions into strategy in real time.
• Lead audience management across all platforms on and off brand channels. Drive awareness through engaging with relevant content and culture moments. Manage and report on user-generated content, including sharing content with creative teams, measuring brand health through content quality and volume and partner with the site team on UGC inputs. Lead audience management team to support these goals.
• Work cross-functionally to ensure the channel supports larger business needs across retail, partnerships, influencer, and merchandising.
• Manage the flow of content execution to ensure content is developed promptly, proactively finding opportunities and efficiencies to maximize content opportunities.
• Maintain up-to-date expertise on social platforms, including APIs and data limitations, social trends, and culture.
• Identifying real-time cultural trends and content opportunities to achieve constant relevance
• Collaborate closely with cross-functional teams with Creative, Brand Marketing, Digital Marketing, Digital Merchandising and Retail Marketing for ongoing social support for stores, digital, and influencers. Creative team is a key cross-functional partner for this role.
• Availability for crisis management, including light weekend work may be required for addressing time-sensitive tasks and unforeseen issues.
• Supervise all aspects of social media interaction between customers and the company, and ensure appropriate customer service experience . Work closely with the customer advocate team to monitor and respond.
• Monitor the competition and be aware of market changes and developments. Act as the advocate of social, digital and emerging media integration within the Company, influencing overall site and business strategies.
• Serve as a strategic thinker to drive synergy cross-functionally to translate metrics to creative solutions while partnering with creatives to drive innovative ideas to move channels forward.

Qualifications :

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

Note : Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.