Job Type
Full-time
Description
About DNY
DNY is a culture-first marketing agency headquartered in New?York. We unlock explosive growth for brands operating at the edge of culture-whether that's modern-oral nicotine, cannabis, CPG banking, and more. Our collective blends strategy, creator marketing, and full-funnel content production, underpinned by a proprietary AI toolset that frees talent for higher-order thinking.
The Impact You'll Make
As the senior business owner for a portfolio of regulated-category clients, you will :
- Own the business. Set and deliver against a multi-million-dollar P&L, forecast revenue and margin, and steward annual growth plans-reporting directly to DNY's Managing Director with full decision rights.
- Lead client transformation. Serve as strategic adviser to C-suite stakeholders, translating consumer, cultural, and compliance insights into omnichannel programs that win awards and drive sales.
- Champion responsible innovation. Operationalize generative-AI workflows-briefing co-pilots, automating research, building prompt libraries, and codifying AI governance-so your team works smarter, faster, and safer.
- Safeguard compliance. Navigate FDA, FTC, and state statutes for MON and cannabis; partner with legal to pre-clear claims, age-gate experiences, and manage risk without sacrificing creative ambition.
- Shape a high-autonomy culture. Inspire and mentor an integrated team of strategists, creators, and producers (6-10 direct / indirect); set clear OKRs, elevate diverse voices, and cultivate a "freedom with accountability" mindset.
- Scale the business. Lead new-business pitches and expand scopes within existing accounts, targeting double-digit organic growth.
What You'll Do Day-to-Day
Build & protect senior-level client relationships; chair quarterly business reviews and annual planningTranslate brand, cultural, and commercial insight into integrated strategies, briefs, and creative platformsOversee scoping, staffing, and budget management to deliver on targetsGuide teams through production, broadcast shoots, creator activations, and AI-enabled content pipelinesEstablish KPI dashboards covering revenue, margin, client NPS, compliance scorecards, and AI-adoption metricsMentor rising leaders; recruit talent with an outcomes-first, flexible-work mindsetWhat Success Looks Like After 12?Months
1. =?10?% revenue growth and positive client NPS across your portfolio
2. Zero compliance infractions ; DNY recognized internally as the "go-to" for regulated-category marketing
3. AI-enabled productivity gains reducing manual tasks by =?25?% across your team
4. Two new business wins directly attributable to your strategic leadership
Base salary : $135,000.00?-?$175,000.00, commensurate with experience.
DNY is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
(In compliance with applicable pay-transparency laws, we have provided a good-faith salary range; final compensation will be based on experience, location, and market data.)
Requirements
What You Bring
7+?years' agency experience (1+ leading regulated or vice-category brands)Fluency in modern AI platformsExceptional communication and negotiation skills; poised presenter to boards and clientsTrack record of building inclusive, high-performance teamsSalary Description
$135,000.00?-?$175,000.00