Business Development Representative

Job Description

Job Description

Company Overview :

Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (OEMs), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Cart industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rentals, accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.

As a Business Development Representative (BDR), you will play a crucial role in driving the growth of our SaaS solutions. Your primary responsibility will be to identify and qualify potential customers, build relationships, and generate new business opportunities. You will work closely with the sales and marketing teams to ensure a seamless transition from lead generation to sales closure.

What you'll do :

Inbound Lead Generation -20%

• Track inbound inquiries and engage with prospects in a timely manner to maximize interest and conversion potential.
• Qualify marketing leads to understanding their challenges, priorities, and readiness. Gather insights into authority, needs, urgency, and decision-making processes to ensure a smooth handoff to Sales Executives.
• Follow up with prospects who interact with marketing campaigns (e.g., content downloads, email clicks, webinar attendees, event registrations, or event presentation attendees). Evaluate their needs and interest levels, nurturing them until they are ready for a meeting.

Outbound Lead Generation – 80%

What you should have :

Qualifications :

Inclusion and Diversity at Lightspeed :

At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.

Equal Employment Opportunity Statement :

Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.

Important Note :

Applicants must be authorized to work in the U.S.

Ready to apply?

Take the next step in your career—apply today and join a team where your skills will make an impact!