Vice President, Marketing Lead Generation & Enablement

Your Team Responsibilities

Position Overview

We are seeking a strategic and commercially minded Leader of Marketing Lead Generation Strategy and Enablement to define and scale how we attract, prioritize, and convert high-value prospects into pipeline and revenue. This role will architect a global lead generation strategy-grounded in deep buyer insights, robust scoring models, and data-driven prioritization-that enables sales teams to focus on the highest-potential opportunities.

Working at the intersection of marketing strategy, sales enablement, and go-to-market alignment, the ideal candidate will drive both pipeline quality and velocity. An Account-Based Marketing (ABM) mindset will be applied to help deepen engagement across strategic accounts and B2B buying groups.

This role will also lead the strategy and day-to-day management of our sales enablement platform (e.g., Highspot), ensuring that content is organized, aligned to the buyer journey, and effectively leveraged by revenue teams. Success includes increasing seller adoption, improving content effectiveness, and enabling seamless sales workflows through smart platform governance and analytics.

Your Key Responsibilities

Key Responsibilities

Lead Generation Strategy

• Set the strategic vision for demand creation-focusing on quality, velocity, and sales impact over raw lead volume.
• Translate business goals, GTM priorities, and market intelligence into scalable, high-performance lead generation frameworks.
• Define the balance between broad inbound strategy and targeted ABM tactics, with attention to how each fuels the pipeline at different lifecycle stages.

Lead Scoring, Segmentation, and Prioritization

Sales & Marketing Enablement Alignment

Management of Sales Enablement Tool :

Cross-Functional Collaboration

Performance Insights and Optimization

Your skills and experience that will help you excel

Qualifications

Required

Preferred

About MSCI

What we offer you

At MSCI we are passionate about what we do, and we are inspired by our purpose - to power better investment decisions. You'll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

MSCI Inc. is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership / union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com and indicate the specifics of the assistance needed. Please note, this e-mail is intended only for individuals who are requesting a reasonable workplace accommodation; it is not intended for other inquiries.

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