Associate Director, Connections Strategy

Associate Director, Connections Strategy

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Overview

As Associate Director, Connections Strategy, your media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, you'll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Responsibilities

Day-to-day, your role will include :

• Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis
• Orchestrating across paid, earned, shared and owned media
• Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
• Mapping consumer experience journeys to identify high-impact moments for brands to connect
• Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life
• Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
• Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
• Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

Qualifications

This exciting and important role requires strong work experience (7-9 years; 4-year college degree), including a track record of impactful work and professional ingenuity which means you are :

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range : $121,770 - $158,290 annually.