Sales and Marketing Operations Manager (Hybrid)
SmartLabs is seeking a high-achieving mid-career professional with an entrepreneurial spirit to
report to the Director of Corporate Strategy & Excellence and work out of our Boston, MA location. The Sales and Marketing Operations Manager will continually enhance and improve our sales and marketing technology platforms, including Salesforce, by gathering requirements and feedback, designing scalable best practice solutions, creating performance tracking dashboards, and managing the Salesforce optimization and integration roadmap.
Our commercial technologies users’ experience is of great importance to us; therefore, the Sales and Marketing Operations Manager should enjoy all aspects of user management, including support tickets, training, and designing solutions with user satisfaction a priority.
The Sales and Marketing Operations Manager should be comfortable with change management and governance and communicate, prioritize, and manage all aspects of Salesforce projects and other high-value, strategic sales and marketing projects.
The ideal candidate will be happy to liaise with stakeholders at all levels, with the ability to translate technical information into plain language and clearly explain design options and their potential impact.
In this role, you will :
Salesforce Administration
- Assume responsibility for all user and license management aspects, including new user setup, user deactivation, roles, profiles, permissions, public groups, and sharing rules.
- Conduct all Salesforce configuration changes, including Workflow, Process Builder, Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, customer settings, mobile administrations, dashboards, and reports.
- Create a Salesforce platform roadmap by defining priorities through liaising with stakeholders.
- Draft, gather, and review all technical documentation.
- Ensure user compliance with data entry standards for accuracy and timeliness.
- Identify and gather requirements for translation into best practice, scalable solutions with a focus on exceptional user experience.
- Identify unused or underutilized platform features.
- Manage application integration and third-party suppliers.
- Manage data to improve Salesforce data quality and implement rules and automation as
- Manage user support tickets.
- Monitor and improve user adoption; own platform changes communication to end users and stakeholders and provides new user and ongoing user training.
- Perform proactive system maintenance, including ongoing integration and optimization of other software platforms, release update integration, and perform security reviews under oversight from Information Technology.
Marketing Operations Suppor t
- Optimize the marketing technology stack to improve workflow, leverage automation, and analyze data. The Tech stack includes HubSpot, Salesforce, Outreach, ZoomInfo, and other social and web platforms.
- Ensure data is synced seamlessly between HubSpot and Salesforce for accurate and up-to-date attribution, lead management, and reporting.
- Work cross-functionally to optimize and maintain an automated sales outreach process initiated in HubSpot and shared with Salesforce.
- Manage HubSpot user flows and setup, including list creation and segmentation, to improve engagement and maintain data hygiene standards.
- Set up tools to enable quality leads and automate sales processes.
- Ensure proper utilization and training of Marketing Technology tools by all relevant teams.
To be effective in this role, you have to :
- Ability to collaborate with all company levels and across all company functions.
- Ability to learn new systems and tools when required.
- Certification as a Salesforce Administrator.
- Excellent presentation, verbal, and written communication skills.
- Proven experience designing scalable, best-practice
- Proven experience in change management and governance, implementing Salesforce
configuration changes, training end users and stakeholders, and translating requirements into technical solutions.
Strong Salesforce product knowledge with at least 5+ years of Salesforce hands-on
administration experience
- Ability to integrate other software platforms with Salesforce (ex. HubSpot)
- Demonstrate robust technical skills, including the ability to create dynamic lists, build journeys, and map workflows based on rules and audience behaviors.
- Showcase experience implementing and leveraging lead scoring to automate the lead hand-off process.
- Display robust analytics, testing, and experimentation skills, utilizing data-driven insights to shape effective strategies and campaigns.
- CPQ implementation and administration experience a plus.
About SmartLabs : SmartLabs is accelerating the pace of scientific discovery by radically transforming the way the world uses lab space.
Where lab construction can take 9 to months in the traditional process, we deliver personalized and effective lab workflow environments in about 4 weeks.
This huge reduction in time means member teams are starting sooner and results are delivered faster. We continue to compound this time savings with our proactive operational support and ability to pivot and change lab space quickly as member science evolves and lab needs change.
We love what we do - our members are shaping the future and we are proud to help them do it!
Diversity and Inclusivity Statement : SmartLabs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Benefits : We take pride in the benefits provided for regular full-time team members working hours per week as they strive to build the company and further our important mission.
Our benefits include :
- Company paid concierge medical plan membership to Eden health to facilitate easy access to care
- Company paid premiums for dental and vision plans
- Company paid short-term and long-term disability plans
- Company paid life insurance option
- Company funded Health Reimbursement Account of up to $2, per year
- k platform to help you start saving for your retirement
- Company paid commuting benefit of up to $ / month for public transportation and / or parking at work.
- Paid Parental leave for up to weeks over the first weeks of a newborn baby or an adopted child.
- PTO days and holidays each calendar year
- Hybrid work options for most positions, Class-A office locations, and amazing food & beverage programs at each site
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